The glory days of the Philippine coffee industry lasted until 1889 when coffee rust hit the Philippine shores. That, coupled with an insect infestation, destroyed virtually all the coffee trees in Batangas. (National Coffee Association USA) Coffee is the second most globally traded commodity. Nestlé dominates fresh ground coffee pods and ranks first in standard instant coffee. If you're in the Cafés/Bars industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions. The market is expected to grow annually by 12.1% (CAGR 2020-2025). Driving Factors that are causing the industry’s structure to change4.1 Ex… The largest domestic specialist coffee chain in the Philippines, Bo’s Coffee stepped up the expansion of its store network in 2019 with the addition of 20 new outlets. Marketing Plan Contents . Strengths: High service levels: Effective sales and service culture: Good corporate culture: Highly motivated staff: Team-based culture: Clear value proposition: Coffee Shop Business Overview & Trends NAICS Code: 722515, SIC Code: 5812. Coffee Shop Business Plan: Market & Industry Analysis The Marketing section of the business plan is very intensive as it analyzes the industry, market, and competition for your business. The average coffee shop worker can generate $50,000 in annual revenue. Ending the review period with 130 outlets, Bo’s Coffee aimed at a 200 store network by 2020. The list of coffee drinks includes cafe mocha, caffè latte, cappuccino, macchiato and a lot more. Industry Outlook: We can say that, our coffee has uniqueness, which will lead our business towards success and with the new innovations we will make changes in our ingredients and introduce new recipes. Don't bother with copy and paste. The company implemented above-the-line and below-the-line marketing campaigns for various variants of its instant coffee mixes to appeal to different lifestyles of coffee drinkers. “They [coffee shops] source out 95 percent of their Arabica from Brazil, Indonesia, Kenya, Colombia, Vietnam and others.” The Philippines is unable to produce and meet the high demand for coffee. Get this complete sample business plan as a free text document. Wrap Up Pestle Analysis of the Coffee Industry. There have been many inciden… 1. In 1880, the Philippines was the fourth largest exporter of coffee beans, and when the coffee rust hit Brazil, Africa, and Java, it became the only source of coffee beans worldwide. BPO industry which has long and varied operating hours from the normal Philippine workforce is also expected to contribute to the increase in coffee consumption. Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. If you wish to set up your own instead of getting a franchise, you have much more to learn. 3.5 Industry analysis Currently, the coffee shop industry has dominated the United States with over 20, 000 stores owned by numerous companies. A coffee manufacturer also has to look at trade relationships between his or her own country and the country from which he intends to source raw material and/or labour. This information is then used to determine a marketing strategy for your coffee shop. Obstacles For Specialty Coffee in The Philippines. Inform your marketing, brand, strategy and market development, sales and supply functions. 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