To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers. Now more than ever, consumers are turning to Google to find stores and products. Understanding sales associates is the first step, but from there it's about providing the right tools and systems to support them. Customers won’t have to track their loyalty through physical cards. This course takes a look at some tangible ways you can increase your sales. Advertise More. Sales performance is the measurement of sales activity against the goals outlined in your overall plan. KEA devotes tons of time and resources studying the cultures and habits of their target markets. We have 11 powerful retail marketing tips to help you increase your retail sales, both online and offline, starting with… #1: Run Beautifully Executed Google Shopping Campaigns. 1. Are your customers the center of your decision-making? Start your process of identifying your ideal … Feature buy now, pay later. Objective: Every company or business or start up etc will have certain objectives. The end results allow for changes in ROI and engagement after a category rebuilding, testing the performance of different aisles … Get all the tools you need to quickly find new customers and grow your retail store’s sales. Sales can decline for various reasons, and finding the cause may be the trickiest part. Bells and whistles like tiers, points, and stars cab come later. If you own a clothing boutique, for example, you could promote complete outfits—including accessories like hats, shoes, purses, and … 6 Sure Ways to Increase Sales 1. It is a retail phenomenon that when stores look like something is going on, people will want to check it out. Customers who see a flurry of activity from you and then periods of silence know you are only online because sales are down. Maxwell’s doesn’t have an ecommerce site, but thanks to Pointy, customers can still explore the store’s products online.Shortcode. Make sure that you’re showing up whenever they conduct a search relevant to your business. Take a look at this example from a Target store in Cerritos, CA. “One of the most authentic ways to instantly build the “know, like, trust” factor is to let customers know why you decided to create the business you have. Authenticity sells. When creating your profile, add in as many details as possible. This post includes 19 insider secrets, including ways to overcome objections. Maxwell’s of Chelmsford has been using Pointy for two years, though they’ve gotten more value out of it when COVID-19 hit. So, if you have a good and authentic story to tell, by all means, do it. In this instance, improving your existing content marketing efforts can … Click-and-collect has been around for a while now, but COVID-19 has accelerated its adoption. If not, they’re too high and risk de-motivating your staff,” he wrote. Get all those 5 pillars right, and you’re bound to see positive results — in sales and your business overall. But, people love to celebrate. We take a look at some proven marketing options, introduce sales techniques and test your knowledge - all in a visual and engaging way. Involve all of the senses in your visual merchandising. Knowing how products relate to each other can help your pharmacy increase retail sales. The retailer keeps shoppers posted by delivering health and safety info via: And see to it that your in-store employees are actively implementing those measures. We can see this in action in Maxwell’s of Chelmsford, a retailer in Massachusetts that sells lawn and garden supplies, animal feed, and pet food. “If brick and mortar stores want to maintain their relevance and boost sales, the should be customer-centric, interview people on the street about their products and shop using the 5 Whys technique. Aim for that level of customer-centricity in your business. Give your sales staff a reason to get out there and sell, sell, sell. It might seem counterintuitive, but increasing your marketing during slow times is one of the best tips for improving retail sales. Use lighting techniques and creative displays to attract customers. You can then improve performance using new processes, tools, and software. If you sell baby clothes, for example, then you want nearby customers to find your business whenever they run a search for “baby clothing store near me.”. You want to spread the word to every corner of the Internet. During the pandemic, Maxwell’s Pointy page was getting so much traffic that Lisa linked it to her current store website. 1. Shifting your sales focus to enticing your current customers can encourage repeat sales and generate more business more quickly. … When presenting for Google’s Get Your Business Online program, I talk about the importance of the micro-moment: a moment in which consumers need to know, go, do or buy. Just when you … Always have extra products available for quick add on sales. We just walked you through a ton of ideas for increasing your retail sales. Start a Free Trial of Constant Contact for Retail… These programs incentivize customers to continue buying from your brand and accumulate reward points. As Simon Webster, a sales executive at Oudoria puts it: We are heading into such an exciting time for independent retail. Recognize that increasing sales requires a solid strategy and integrated approach. It’s easy to mark down items or steer customers toward the cheapest option. Innovation, individualized service, and value-addition are essential to increasing grocery store sales in the face of stiff competition from organized retailers. How to increase retail sales 1. Have an inventory management system with stock level alerts, accurate reporting, and effective product ordering features. Jason says, “When we ring up a sale and the customer is in our system, we say ‘Oh okay, you have $23 in loyalty. that you can control. Take Advantage of Seasonality. Listen to your customer to understand their needs and wants. Stock-outs also send people straight to your competitors. Heck, that’s 90% of retail help these days. Creating a loyalty program for customers that come back can give your sales a big boost. Dena makes an excellent point. As far as appearances go, we’re willing to bet that the company on the left gets more business. We gave a 20% discount for every donation and we did this discount when they brought their donation into the store and not as a "bounce back" coupon for later. However, … Mobile POS solutions enable you to untether the checkout process, so you can ring up sales from anywhere in the store (e.g. Start a Free Trial of Constant Contact for Retail. If necessary, tweak your stock ordering process so orders arrive promptly. Learn how to increase sales and turn your business into the ultimate sales machine that leverages the right mix of customer service and technology. Most retailers only celebrate the national holidays like July 4th or Christmas. The funny thing about increasing sales is that it doesn’t always take a huge change in your store to do this. Then again, change is sometimes exactly what you need to do to increase sales. With longer days that mean more leisure time, shoppers are often … Cultivate strong relationships with your suppliers and communicate with them often. Always have additional registers ready-to-go. To achieve this, retailers should invest in an electronic inventory control system, a central database, a point of sales system and an automated statistical forecasting system. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. Traditional selling tactics may work not as well as before, so we’ve added new recommendations to help increase your retail sales. Hire the right people, and make sure you have a strong communication and training procedure in place so that employees know exactly what to do in-store. "How Does Remnant Advertising Work?" The products and services you provide should reflect your customers' needs and … Create a mailing list by asking for contact information from each customer. You can do this by setting up business listings on Google, Yelp, Facebook, and other platforms. How to Increase Your Online Sales (Quickly) There are many simple ways to improve your online sales. What is more important is that you can potentially do it without paying. “At peak times…we can add a new till instantly by switching on another iPad. Avoid giving away items you retail … Your … Play videos for product education, customer entertainment and any other upsell or promotional tie-in. How Do I Buy Wholesale Merchandise and Open a Store? IKEA gained valuable insights from their study and it helped them come up with a product called the Knapper, a full-length mirror that comes with a built-in rack and hooks for hanging clothes and jewelry. Another way to increase sales is to motivate the Sales team. Although adding to your payroll may seem counterintuitive, hiring qualified sales associates can help you close more sales… If they are passionate they will want the customers to have the same experience as them. Right from the beginning we are saying one common line called “Digital Marketing Increase Sales”. The simplest method of tracking performance is to establish sales goals for your team and for individual reps and then evaluate performance, either monthly or quarterly. Use a Personalized Call-to-Action “By the same token, if goals are achieved 90% or more of the time they’re too low and aren’t pushing your staff.”. That will cost you money. Now that you're aware of the metrics you need to track for improving your online sales, here are ten changes you make right away: 1. Here’s are some general guidelines to follow: Having a great-looking store is just the first step. Display related products next to each other, so your customers can easily find what they are looking for. When purchasing and pricing products, be sure you've considered the cost of goods and that your retail shop is able to make a profit at that price point. Advanced retail analytics tools can help your company get a better view of your market, find more opportunities for growth, price your products more effectively, and adhere to your objectives and targets. The idea is to grab any free coverage possible. Top 10 Ways to Increase Sales In Your Retail Store Provide a Personalized Experience. Ensure that your store shows up in … Nick Stagge, VP of marketing at ExpertVoice, does a great job in elaborating on this best practice. Communicate with your customers often, and ensure that your messages are on point. Impulse buys, upsells, and cross-sales  can really add up, so if add-on sales and upgrades aren’t a big focus for you, see if you can make them a bigger part of your sales strategy. Send abandoned cart emails . An excellent way to do this is to use your point of sale system’s reporting capabilities to increase the visibility of your sales targets. In fact, it's the hard way of going about it. In fact, it’s been a strategic tactic for retailers since the beginning of the century. They love excitement. More transactions equals more revenue, right? A promo menu can remain a key to increa s e sales at your cafe. When Los Angeles was experiencing a heatwave in July of 2018, the folks at Total Wine cleverly sent an email with the very relevant subject line that started with “Beat the heat.”. With that said, let’s dive into the post. Mobile ordering isn’t just for restaurants. Accessed May 22, 2020. Granted the only connection was that shoes and burgers are both made from cows, but making an event out of it drew a lot of people. Inventory-based retailers can also offer these services — and reap the rewards. Most of them of them use it straightaway, while some like to collect loyalty for bigger purchases. 1. More Ways to Increase Sales. Thanks to Pointy, Maxwell’s products are visible to shoppers in the area. Editor’s note: COVID-19 has dramatically changed the retail landscape. Are you a Vend customer? As a sales rep (or manager), you prioritize sales productivity.It's a key factor in the success and overall health of a business. Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need to, to market more efficiently. But when they see stuff out front, it draws their attention and that can create traffic for you. Just when you may think it's time to cut back the marketing dollars, you should probably be advertising more. They will quickly find out the deeper needs, and what the should do to capture more customers.”, It’s also important to “understand your customers beyond how they engage with your business,” says Mark Bowen, a business development manager at ASD Bank. Send abandoned cart emails According to SalesCycle, more than … Excellent customer service is the key to increasing sales. For example, people who are looking for a knee brace may find it helpful to also purchase joint cream or customers with a cold might be looking for a box of tissues. These tools don’t simply reduce your overhead and improve your planning. You’re passionate about what you do. We compiled some of the best answers in this post, along with additional commentary, tips, and examples. The most obvious way to boost sales is to increase the quantity of sales. Giving back and being more responsible with your practices doesn’t just help the world, it can also increase your sales. You can’t just take one tip and expect it to transform your business. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers … Retail is becoming a job of tasks instead of a job of interacting with shoppers. Speed, agility and efficiency are expected of today’s retail businesses. We know this is a tough time for retailers, so we hope you find these tips useful. This may seem like an obvious step, but as retail operators, we can become too involved in the little details of our business that we lose track of our financials. Train Staff. Luckily, Wiser has put together a list for you with the six reasons why your sales are dropping and what to do to increase retail sales. For example, for our shoe stores, our ad had a headline that said "Feet Hurt? For instance, Fortune reports that the company once did a study of 8,292 people in eight cities to learn more about their morning routines. These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online. Increase Sales at Your Liquor Store with KORONA. We’ve written about these topics at length in previous posts, so if you’d like a crash course in upselling, cross-selling, and promoting impulse buys, check out the following: And here’s an informative video featuring Jennifer and Danila, the co-owners of Convey boutique in Toronto. Long wait times will send guests packing and kill sales. Make it your business to give your customers what they want, and they will do business and buy from you. When it comes to convincing a reluctant customer to make a purchase, flowery, glowing praise for your product or service is only going to get … Use social media to position yourself as the place to shop and buy. Some of our most successful days were during the worst sales periods of the year. But the challenge for some is how to increase foot traffic and boost in-store sales — and how to measure this. One secret on how to improve sales happens when you share results with your potential customers, it allows them to see how they can grow and scale their operation or satisfy their personal need; it makes it easier for them to buy what you’re selling because they’re seeing results. If they are knowledgeable they will share their passion with confidence.”. And people love to buy from other people, not businesses!”. Often you have the inventory, the people and the opportunity to do this… but aren’t. If you’re using Vend, for example you can connect Vend and Pointy, and your inventory data will automatically be displayed on your Business Profile on Google Search and Maps when consumers search for your business name or, potentially, for a product that you have in stock. Retail sales are a great way to pad your slower months, and improved selling skills will spill over to other parts of your business – upselling services, pre-booking appointments, and raising your service prices. But you can’t focus only on quantity. Connect with her on LinkedIn, Twitter, or Google+. Send abandoned cart emails. And check out KORONA if you’re interested in a new liquor POS system. To improve the sales in your business, focus on the customers and shift to increasing sales performance rather than profit. According to business owner Jacon McIntyre, this program has helped them with their customer service and retention. For example, we did a weekend event in February (usually a dead month for us) that had our stores as the drop-off point for baby care products like diapers and lotions to be used at the local shelter. Which category do you fall into? I believe there are five key pillars to successful independent retail. Donwload our guide that delivers the answers you need to get closer to fully optimized operations from director-level to store manager-level. If you’ve landed on this post, chances are you’re looking to increase sales in your store. Here are 10 simple ways you and your staff can improve your retail sales slump or if you're just having a slow day. The first and most important step to increase sales is to replace your bulky retail POS system.Switch it with a tablet retail stand and the possibilities are endless.. From department stores and restaurants to warehouses and online retailers, iPad retail … With Twitter, you can: Build up a long-lasting relationship with your potential audience. Here’s how: Know your numbers – Keep a close eye on your inventory data, by tracking the right metrics (i.e. Liquidate aging inventory. Instead, you find prospects and lead them along a path that eventually ends with them choosing your product or service. How to Increase Your Retail Store’s Sales: 1. As a holiday of shopping event is draws closer, set up big, obvious signs to remind customers to go shopping for the occasion. 1. 1. Whatever the case, we know how important sales are to brick-and-mortar retailers, so we recently turned to the LinkedIn community and asked various retail pros to weigh in with their top retail sales tips. Doing so enabled IKEA to figure out what stresses people out when getting ready for work and what keeps them from getting out the door during the morning rush. For example, in my shoe stores, we celebrated National Hamburger Day. How to Increase Retail Sales this Winter. Consider using a modern POS system that you can easily power up when things get too busy. Use your customer loyalty software to tailor promotions to your best customers. Leverage a solution like Pointy, which allows you to display your in-store products on Google without manually re-entering your inventory data. Set results goals (sales per month, amount per sale, profit per sale, etc.) Instead of viewing and treating the task as a chore, have your associates handle returns with a smile. The easiest, most cost-effective thing you can do is social media. Having relevant signage can also help drive sales. Just practical, award-winning content sent straight to your inbox. In November, the National Retail Federation estimated that 2020 U.S. holiday spending would be up between 3.6 percent and 5.2 percent compared to 2019. Avoid stock-outs – Out of stocks don’t just result in missed sales opportunities, they also diminish customer satisfaction and brand perception. Your product price should be competitive, but still profitable. Sure, it may not be their intention to make a purchase, but if you manage to impress them, they might just decide to buy something or come back at a later time. In the age of COVID-19, one of the best things you can do to drive traffic and sales is to instill confidence in your customers. But the fact that it’s so easy with Vend is such a blessing.”. Sales productivity is measured by the rate a rep increases revenue for a company. Maximizing Sales in Retail Always Comes Back to the Brand. Whether your store is located in a busy street, a complex with other shops or a mall, the first trick is to actually draw them in. That’s why you need to ensure that each person who’s going through the returns process has an amazing experience. Ultimately, the right price is the price the customer is willing to pay for the product. Twitter Facebook LinkedIn Flipboard 0. As you can see, there are a lot of ways that you can increase sales with minimal effort. In it they talk about how retailers can upsell and cross-sell using the “Rule of 3.”. Once you’ve set your goals, communicate them with your team and keep them top of mind throughout the day. Start by keeping your store well-staffed, particularly during busy periods. Don’t get discouraged. How do you do that? This old but good idea has been around as long as retailers have. This can be a very useful tool for identifying top performing cashiers or sales reps, and for tracking goals for each team member. If you need more resources on increasing retail sales, have a look at the recommended articles below! Boosting January Sales. Get all the tools you need to quickly find new customers and grow your retail store’s sales. We didn't always make it a sale. What can you do right now to learn more about your target market? We got a ton of traffic off of that ad. Dave Colgate June 12, 2019. 1. Nurture Leads with Email Marketing. Make sure that you have a steady stream of activity online. You need to have a clear idea of what’s selling, which products are making you money, and which ones are duds so you can make the right call when it comes ordering products, running promotions, and more. Consider Grain & Vine, a boutique wine and spirits store in New York, which offers mobile ordering and delivery through apps like Postmates, Minibar, and Drizly. Goals focus your attention and energize your action. to measure your progress, and track them closely. But attracting new customers is not the only way to increase your sales. Ensure that your store shows up in online search results, Display your local inventory in Google Search and Maps, Hire and develop employees who can provide exceptional customer experiences, Recognize that retail success doesn’t just come down to just one thing, displaying your inventory in Google Search and Maps, We’ve said it before, and we’ll say it again, tracking the right metrics (i.e. Use a unique promotional event to generate a buzz about your business. Assume the sale. Francesca Nicasio is Vend's Retail Expert and Content Strategist. 1. For starters, you want to make sure that you’re establishing the right sales goals — i.e., those that are challenging but achievable. Since sales are everything to your business, you need to find out and implement only proven strategies to increase sales of your business. These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online. Figure out the channels you should be using to connect with your customers (i.e. Consider this: whenever he holds a meeting, Amazon founder Jeff Bezos makes it a point to have an has an empty in the room to represent the customer, so they never lose sight of the people that they’re selling to. Value selling is the foundation of how to increase sales in retail. 7 Simple Ways on How To Increase Sales 1. Then educate him/her about the products. Most retailers only celebrate the national holidays like July 4th or Christmas. But the more people who see your ad but don’t want what you see, the worse you’ll perform. We’ve said it before, and we’ll say it again: doing good is good for business. Or the plain listing on the right? They simply have to be in the Christmas Elves’ system to be able to manage and redeem their rewards. Tips to Improve Sales in Retail Boost your marketing during slow times. “My top tip is to be relevant,” says Karl McKeever, Founder and Managing Director at Visual Thinking. Data shows as much as 20% of annual retail sales … Why do so... 2. Data Science in Retail: 4 Use Cases to Help You Increase Sales. Use the following 12 steps to improve your retail sales and you'll simplify your efforts, multiply profits, and increase … Create a budget, know where every dime is being spent, keep an eye on cash flow, and control inventory. Put special occasions and shopping dates on your calendar, then plan for them well in advance. Consider the case of Christmas Elves, a store that uses Vend’s native loyalty features. So, if you’re currently not engaging in Corporate Social Responsibility (CSR), it’s high time to find a good cause to support. If you are a retailer, it's inevitable — sales will slump. The best way to boost your retail marketing and traffic-generation efforts is to measure the performance of your campaigns. Hire More Sales Associates. Go ahead with your strategies and let us know what else you're applying to boost your sales in 2020. Start by looking at your product and sales reports and identify your top items and how fast they’re selling. Look at your store data to figure out your peak hours, then ensure that you have enough employees and registers to handle the rush. “Treat each return like a sale. Image by Ellen Lindner © The Balance 2020. Consider newspaper ads, magazines, specialty publications and other forms of marketing. Enter the sidewalk sale. That just wouldn’t work with a traditional till system,” says founders David Caldana & Justin Kowbel. We can help." Stay on top of your inventory to ensure that you’re stocking the right products at the right time. In order to explain this clearly we have prepared 7 points. They’re also seeing orders ramp up over time. Set up a Sales Incentive Program. Start by actually talking to your shoppers, says Clara Mota, an independent consultant and brand manager. Take advantage of cross-merchandising strategies and impulse sale opportunities. This is the first word of advice any sales experts would give you. Because of the pandemic, many more shoppers are browsing retail inventories online before making it to the store. Secondly, technology is key to increasing sales and revenue. As you can see, there are many short- and long-term tactics that can build traffic and increase sales … The agency says car and truck part dealers led the 0.4 per cent overall increase, as sales of trucks and buses were up 4.1 per cent from this time last year. Offer promo menu. Yes, please. We hope, now you know what strategies would most fit to your project and how to implement them. Let’s dive in. There will be a section called ‘Your Sales’, which will show a progress bar of the user’s sales target. Want to know how to increase your retail sales? This is exactly what the Borough Kitchen, a UK-based homeware store, does during their busiest hours. We give you five steps to improve your retail company with analytics and increase your store sales. The first and most important thing to know about advertising online with a small budget is to target narrowly. Encouraging and motivating the sales team with better salaries and benefits is one way to do that. There are four core goals that your staff should be pursuing at the point of sale in order to increase your retail sales and boost profit: The Upsell Word of Mouth Email Receipts Repeat Customers What about the Independence Day or the holiday season? Train your employees to be available and interruptible. By reading these points carefully you can understand how Digital Marketing Increase Sales. Write down the activity goals (calls per day, proposals per month, referrals per call, etc.) Often times, if it was really slow, my stores would move merchandise outside. Click-and-collect not only gets people through your doors, but it’s been proven to increase in-store sales as well. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. “Customer-centricity” is one of those buzzwords that everyone throws around, but all it really means is truly understanding your customers, and making them the center of your ideas and initiatives. A local charity, Baby Love, provided products and services to infants of homeless parents. The key is to share the areas of your why that would resonate with your target customer.”, She continues, “Training your staff so that they know and can articulate the “story”, and by having a well-designed mission statement hanging in a prominent location where customers can easily view & read it. You haven ’ t just help the world, it 's inevitable — sales will slump, independent! Digital marketing increase sales in retail always Comes back to the store.Shortcode t so... Stock level alerts, accurate reporting, and other platforms start experimenting with methods! In order to explain this clearly we have prepared 7 points sometimes exactly what you see, are. Strategy for increasing revenue, however check us out feel free to jump straight to section! Another way how to increase sales in retail do this is a retail phenomenon that when stores look like around Mother ’ s are general... 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